While social media is the most popular online platform for marketing today, email marketing still has its place. When it is done right, you can bring a lot of attention to your brand and keep your customers updated and happy. The key is to create an email marketing strategy that works.
Personalize Your Emails
You do not have to personally use every recipient’s name, but you want something personal that
speaks to he recipient. Personalize your emails by targeting the needs of your recipient. Do a little
research on your target market and give them what they want.
Perfect Subject Lines
You can go over 70 characters or below 49 characters to catch attention, but never in between.
This is tricky and you really should count the characters to ensure you are using the right amount.
When you are getting started with email marketing, stick with shorter subject lines because
these are a lot easier to craft and keep interesting.
Send the Email at the Right Time
You want people to be online or checking their email so that when you send it, they read it. The best time to send an email is between 8:00pm and midnight because people are home relaxing and finishing up any email and small works tasks from the day. Make sure to take into account time zone differences, so 11:00pm is perfect if you are trying to target all USA time zones at once.
Give It Away
People love free content, especially when this content solves a problem or gives them a chance to learn more about something. You can give away free e-books or coupon codes and make it clear in the subject line that there is something free inside the email to encourage opens.
Make It Mobile
You need to ensure that your emails are fully functional and easy to read on mobile devices. There are programs for this because simply compressing a computer email is not enough to ensure that the email is readable on mobile devices.
People are still most likely to refer friends and family via email than they are on social media. In fact, a study was done using 300,000 people and 50.8 percent of those who became new customers learned about the opportunity via email.
Send on the Weekends
While people do check personal email at work, they tend to spend more time reading it on the weekends. While the time of day is more important, weekends offer lower competition because less email is sent on the weekends so viewers are more likely to see and read your entire email.
Reach Out to Inactive Subscribers
If you notice that subscribers are going inactive, reach out to them and start a re-engagement campaign. Give them a reason to come back by using great content and offering incentives and promotions.
Once you have an email marketing campaign ready and launched, pay close attention to how people respond. You can easily tweak any issues after launching the campaign if you catch them quickly.