Content marketing is a major topic of interest right now because content is king when it comes to effectively marketing your business. You need to rank well in search engines and a constant influx of high-quality content on your site is exactly what you need to do this. There are a few key tips you need to know to ensure that your content marketing strategy is working for you.
Quality Over Quantity
This should go without saying, but some companies are so excited to get content out there to the masses that they skimp on quality. You want every article and blog to follow the same guidelines and quality standards. When those visiting your site read what you have written, they must feel that they are getting authoritative information that is complete and useful.
The Right Topics
You must write about things that your target audience actually wants to read. Pay attention to things like news and industry trends and use these to craft excellent topics. Things like reviews and compare and contrast pieces also tend to get good attention.
Those reading your articles have to find them first and this is where SEO comes into play. Using the right mixture of keywords gets your content upfront on the first page of search engine results. Do keyword research for all articles and blogs to ensure that they are adequately optimized to rank highly.
No one wants to read the same thing over and over, nor do they want to see the same
exact style at all times. Mix in things like infographics, videos and checklists to keep your
site fun and interesting. You can even post things like ebooks for more in-depth information.
Incorporate a Social Foundation
Content is not just for your site, but it also works well for social media and it helps to tie
everything together. You want to build connections on the major social media networks
and encourage shares of the content on your site. Share your content and package it with
things like videos and photos to grab attention on social media.
Get Your Employees Involved
When you write an article, ask those who work for you to share the article on their social media networks. When other people come across your article and see it is being shared, this encourages them to share the article with their network too.
Monitor Reactions Online
Take the time to track shares and read the comments to see how visitors are interacting with your comment. Take all of this information and use it to improve your content and the strategy you are using to market it.
Align Advertising and Content Marketing Efforts
These two aspects can work together seamlessly to improve your overall marketing strategy. You can incorporate promotions into your content and cross promote to gain traffic.
Engage With Your Readers
Respond to comments both on the article and social media whenever you can. This brings a sense of realness to you and your company and customers appreciate this. This also allows you to get valuable feedback on what you have to offer.
People want to read articles and blogs that are informative, interesting and entertaining. When they find content that is of interest, they will share it on social media and other platforms and this works to further promote your brand.