Global marketing allows you to take your marketing strategy and leverage it in several markets. This will save resources and effort so that you can consistently and quickly get your brand out into the world. When you are implementing your global marketing strategy, you must consider balancing out your total marketing strategy so that all facets of marketing get attention.
Separate Your Local and Global Efforts
When you create your marketing initiatives and plans, you must create them on both the local and the global level. Some aspects of both plans will intersect and this is a good thing, but there should be some separate efforts. For example, your local efforts will likely need a smaller budget than your global efforts will. An easy way to separate your efforts is to create marketing tiers. This will give you the chance to do things like determine the best budget for each tier and determine what plans to roll out first.
Do Not Ignore Local Efforts
When implanting your global marketing strategy, it is easy to let your local efforts fall to the wayside.
It is important to continue to stoke the coals on your local campaign so that it continues to grow and thrive.
Your local plan is very important because it keeps you in the minds of those closest to your business.
If your business is large enough, you may consider have different marketing teams handle your local
marketing and your global marketing to ensure both get the attention they require.
Operate Your Campaign Strictly
When you are preparing to launch your campaign, there are a few things you need to consider to ensure
you experience a high level of success. These include:
- Get a global marketing manager: You want to have someone who will focus solely on your global marketing efforts. The primary skill you want in this person is flawless communication so that you always know what is going on and so that your local campaign is not ignored.
- Think about time-zones: When you are sending out campaign materials, think about the different time zones. For example, many people read emails at certain times of the day. Learn about these times in different countries and target your email marketing accordingly.
- Plan ruthlessly: There is no such thing as too little planning. Everyone involved must be completely clear about all responsibilities, deliverables and deadlines. Be very firm about your launch date and stick to it.
- Communicate: Communication among all team members is absolutely crucial. You must always be in touch with your team members so that everyone knows what is going on. This allows you to easily make changes whenever they are necessary.
As long as you strike the right balance, your global marketing strategy should go off without a hitch. Just make sure that you make room for any necessary adjustments throughout your campaign. This ensures that you are able to add improvements or quick changes as you need to.