When you are crafting your marketing campaign or are ready to make some changes, the first thing you want to look at are the current trends in social media. These will give you some ideas for things to work into your campaign to keep it fresh and interesting. It is critical that your campaign always have something new or else you will start to lose followers over time. Social media is constantly changing so checking out the different trends about once per month will allow you to keep up.
Add a Site
One of the biggest trends in social media is expanding your outreach to additional social media
sites. For example, after building up your presence on Facebook, head over to Twitter and get
started in building up a presence over there. The important thing to remember here is to make
sure that your presence on the first site is strong first because trying to build two social media
rofiles at once is difficult. You want to put your focus in one place and then add on others afterward.
Make it Visual
Text is excellent and it can provide a lot of great information, but adding a visual makes your posts
stand out a lot more. When your posts stand out, they are much more likely to be seen. In fact, when you
add something visual, up to 70 percent more people may stop and read what you have to say.
They are also more likely to share things like pictures, memes and posters, ensuring your brand get greater exposure.
When you are thinking about social media, you are probably just thinking about things like Facebook and Twitter, but blogging is also an important aspect. Create a blog on your website and make sure that you promote it. A blog is a place to talk to your customers and allow them to get to know you better. This is not a place to talk about sales and specials, but it is the perfect place to talk about new ideas and get some feedback. Just make sure to visit the comment sections on your blog posts regularly and interact with those leaving comments.
Create a Video
Video content is becoming very popular and it is not that difficult to make. The primary thing to keep in mind is that you want a video that is clear, crisp and easy to follow. Keeping it under three minutes is also ideal because people get bored watching very long movies. Pack as much information as you can into those three minutes and make sure that the content is something fun and exciting. Demonstrate a new product or announce a new service that you plan to offer in the near future.
Consider the trends that most fit with your current marketing efforts. This allows you to add them to your campaign seamlessly. This will also ensure that your followers and customers easily adapt to what you are adding.