Consumers are using mobile devices more and more to surf the Internet and use social media. This shift means that small businesses need to start devising a mobile marketing campaign so that they are not missing out on this growing demographic. This type of campaign is relatively simple since the focus is small. A few…
Global marketing allows you to take your marketing strategy and leverage it in several markets. This will save resources and effort so that you can consistently and quickly get your brand out into the world. When you are implementing your global marketing strategy, you must consider balancing out your total marketing strategy so that all…
When you are crafting your marketing campaign or are ready to make some changes, the first thing you want to look at are the current trends in social media. These will give you some ideas for things to work into your campaign to keep it fresh and interesting. It is critical that your campaign always…
Content marketing is a major topic of interest right now because content is king when it comes to effectively marketing your business. You need to rank well in search engines and a constant influx of high-quality content on your site is exactly what you need to do this. There are a few key tips you…
E-learning allows people to learn from anywhere in the world and it is quickly becoming the future of education. Hundreds of colleges and universities are offering full degrees without students ever needing to step inside a classroom. This trend is quickly catching on throughout the world, resulting in the need for E-learning localization so that…
You must know your target audience to have a successful business and there are ways to go about identifying this audience. You must narrow down specific demographics and create your marketing and advertising strategies to target these. This process is not difficult, but it does take some time and thought to ensure it is done…
Social media is definitely the way of the future and every successful business throughout the world has an established social medial presence. To be successful with social media marketing, there are a few things you need to do regularly. These will help you to both build your presence and maintain a good relationship with your…
Software localization works to adapt software to the target market’s cultural, technical and linguistic requirements. The process is highly labor intensive and must be completed by experts in localization to work properly. Professional teams work together to ensure a seamless transition to the target market. Why Choose Localization Over Traditional Translation Traditional translation only considers…
When you properly conduct market research, you get the full picture of the services or products that could result in profits. You want to know what is available so that you can see if people are happy with what is out there. This gives you the chance to get opinions and work to build better…
While social media is the most popular online platform for marketing today, email marketing still has its place. When it is done right, you can bring a lot of attention to your brand and keep your customers updated and happy. The key is to create an email marketing strategy that works. Personalize Your Emails You…